The objective of the Yellow Sea Partnership Pubic Awareness and Communications Strategy is to create strong awareness of environmental problems in the Yellow Sea.

The Strategy (drafted initially by MSC, YSEPP, YSLME, and WI) should be considered a work-in-progress; the contents of the Strategy will be revised and improved as the partnership develops further.

The overall messages that the Strategy conveys are:

• The status of the Yellow Sea – the problems and the trends;
• How environmental problems affect local communities, adjacent countries, the global community and global environmental systems;
• What is currently being done to monitor and remediate these problems;
• How remediation of environmental problems can benefit stakeholders; and
• The role that each Partner plays in the Yellow Sea Partnership.

The Strategy targets the following nine groups of audiences:

• Community-based Organisations
• Scientific/Academic Community
• National and Local Government Agencies
• Legislative Bodies
• Non-government Organisations
• The General Public/The Media
• The Donor Community
• Industry/Consumers
• Youth Groups

The main activities that are implemented or planned in the Strategy include:

• Public Awareness Events (exhibition, site visits, etc) and Campaigns
• Public Awareness Conferences
• Public Awareness Training Workshops
• Scientific Workshops
• High-level National Planning/Legislation Process Meetings
• Provision of Multi-language Information through Print and Electronic Media
• Development, Production and Distribution of Promotional Items

“For details, please see the Yellow Sea Partnership Pubic Awareness and Communications Strategy [PDF].”