^{Yellow Sea Partnership Workshop
Beijing, China, 15th to 16th March 2006}

The partnership is comprised of a variety of organisations including those representing scientific, academic, governmental, non-governmental, international stakeholders, the general public and private sector.

The Yellow Sea Partnership is open to all and any interested parties and is not mutually exclusive to current partners.
The following provide a sample of the current partnership members and represent the founding groups, based on meetings that took place during 2005/2006 and which resulted in the establishment of various Memorandums of Understanding or agreements between parties.

• Global Village Beijing (GVB)
• Korea Ocean Research and Development Institute (KORDI)
• Marine Stewardship Council (MSC)
• Partnerships in Environmental Management for the Seas of East Asia (PEMSEA)
• The Nature Conservancy (TNC) Beijing
• UNEP Regional Seas Programme Northwest Pacific Action Plan (NOWPAP)
• United Nations Development Programme (UNDP) China
• UNDP/GEF Yellow Sea Large Marine Ecosystem (YSLME) Project
• Wetlands International (WI)
• Worldwide Fund for Nature – China
• Worldwide Fund for Nature – Hong Kong
• Worldwide Fund for Nature – Japan
• WWF/KEI/KORDI Yellow Sea Eco-Region Planning Programme (YSEPP)

As this is a partnership, all participants share effort in the implementation of actions, and the Project Management Office (PMO) of the YSLME has offered to function as secretariat and will facilitate the organisation of meetings and activities.

One strategy was developed to provide a framework to facilitate the coordinated actions of the numerous groups involved in the ‘Yellow Sea Partnership’.

The overall purpose of this strategy however, is to create a strong awareness of the problems faced by the Yellow Sea by informing the wider stakeholder-ship of the impacts of unsustainable activities, and how the Yellow Sea ecosystem can be improved by the mitigation or elimination of the impacts, or stressors, for the benefit of humankind.

The overall messages that this Public Awareness and Communications Strategy hopes to convey are:

• The status of the Yellow Sea – the problems and the trends.
• How environmental problems affect local communities, adjacent countries, the global community and global environmental systems
• What is currently being done to monitor and remediate these problems
• How remediation of environmental problems can benefit stakeholders
• The role that each partner plays in the Yellow Sea partnership.